When Peggy and I moved to Lake County one of my first courses of action was to get rid of the Featherbed Railroad's absolutely dated website and put a new site up that reflected modern search and content functions. The old site was so bad that the "for sale" website came up in searches long before the actual site for the property did.
Move forward five years and I've been patching essentially that same site for all this time. While we're still ahead of most websites in the area and still a good example of a website for a local lodging property, the site had become complicated what with years of changes, additions and modifications.
Furthermore, web traffic for the site is about 40% mobile and 60% traditional computer and our existing site was not at all mobile-friendly. While I played around with a few technologies to make the site more mobile-friendly, I knew it was time to start over. And so I did.
Today we announce that a totally new website is on line that is mobile-friendly and features all the latest links to social media and the like. There are also links to web-based review sites and even a booking system that knows how full we are right up to the second. So that booking system you see is 100% accurate as to what's available on the spot.
I've also expanded the resources of local happenings and highlights with dozens of Google maps that I've made in conjunction with Lake County. Our calendar of events is updated by the County Tourism Office so it's always got the latest information on what's happening in Lake County.
The interesting thing is how I did the entire website five years ago in a bubble taking complete control of the content and everything all by myself. Today I used an on-line collaborative tool to create the site and then used other tools to create content that are put up by other organizations. The site feeds our Facebook page, the reservations system is in Austin, Texas and the maps are done in Lucerne and Lakeport. This website truly is a collaborative effort and takes advantage of all the collaborative tools available today.
Who knows what we'll be doing in five more years but today this ability to collaborate without regard to operating system, device or locale is a real benefit of the Internet. Oh, and you can still see some cool pictures of cabooses and get one for yourself.
A blog about happenings in Lake County.